A White tick tells customers they’re speaking to the real business.
The White tick is for verified businesses. It helps customers recognize official brand communication and supports safer customer support, sales conversations, and cross-border commerce — especially where language barriers exist.
Ideal for brands, shops, SMEs, and customer-facing teams.
Why White tick matters
Customers trust faster when they can confirm they are speaking to the official account.
Shows your account represents a real business, not a copycat or impersonator.
Helps customers feel safe sharing details, placing orders, or requesting support.
When people speak different languages, a verified business tick reduces risk and improves clarity.
Typical requirements
Businesses should be ready to prove the entity and who controls the account.
Proof the business exists legally or commercially in your region.
- Business registration (as applicable)
- Business name matches profile
- Valid, readable documents
Proof that the person applying is allowed to represent the business.
- Owner/Director details where applicable
- Authorization proof if staff-managed
- Official contact details
If names do not match, documents are unclear, or representation is not proven, the application may be rejected with a request to resubmit. Once approved, the White tick appears consistently across devices.
Gold tick is designed for premium business credibility and stronger review standards.